Visual identity, creative repositioning and web design for Hillcrest Merimbula, the iconic and re-imagined 1970s motel in Merimbula, NSW. The project involved a refresh and development of their existing branding, incorporating a graphic system and identity to be used throughout all touch points of the hotel, both digital and print. Deliverables included a website, printed collateral, a digital hotel and area guide, social media strategy and creative direction of photoshoots.
Designed in collaboration with George Thomas Hatton.
Hillcrest Merimbula
Visual Identity
Web Design & Build
Creative Direction
Client:
Service:
