The Beach Legend is an Australian lifestyle brand celebrating Australian beach culture. This visual identity and brand repositioning strategy takes a fresh, contemporary approach to elevate the brand beyond beach and surf culture. Using a sleek, serif typeface, the brand takes on a more high-end and timeless feel. The logotype has been applied to a number of physical assets, including their signature beach pillow. In addition, I directed and photographed a lifestyle product shoot, to promote their newly launched beach pillow collection.